Enterprise 2.0

What is Enterprise 2.0?

Let’s here what Andrew McAfee says about that:

 

The concept Enterprise 2.0 was firstly presented by Professor A.P.McAfee in 2006 when he suggested that the traditional tools for knowledge management are not enough for effective knowledge sharing and creation. He said that there are new technologies available which could significantly help in knowledge management and called them Enterprise 2.0. [1]

So Enterprise 2.0 brings Web 2.0 into the office. Web 2.0 means that World Wide Web is interacting with its users i.e. it enables the dialogue between web and the user and is hence less passive than previous Web 1.0. Web 2.0 shifts the focus from local to networks and it also increases the power of end-users. It also gives users the opportunity to create and share the content by themselves and it is also the tool for communication. Web 2.0 emphases the use of social networks for solving problems and manage information. [1]

Many of us know Web 2.0 via social network and media sites as well as video sharing and collaborative consumption sites. So Enterprise 2.0 integrates company’s intranet and extranet as well as business processes improving the collaboration between employees, management and customers. There are several different of tools for integrations as we can see below (Enterprise 2.0 tools). [2]

In overall Enterprise 2.0 shows how social media tools are used for enhancing the knowledge sharing in companies, between different companies and also between customers and stakeholders. Hence Enterprise 2.0 could be seen as a platform which makes knowledge visible requiring that the content of the knowledge information has to be searchable, linkable and changes should be traceable. Also one has to be able to classify the content. [1]

Knowledge could be tacit or explicit, as we all know. The explicit knowledge can be seen as a visible, such is reports and documents but tacit knowledge is something that exists in people’s minds. So it is much easier to share explicit than tacit knowledge. But it is just the social media software tools that could help people to communicate, create information together and to share their tacit knowledge. [3]

 

Enterprise 2.0 tools

Although the tools are discussed more detailed in blog pages ‘Social media tools’ and ‘Web 2.0 technologies’ here the main tools for Enterprise 2.0 are presented and especially how they are used in the company environment.

Enterprise 2.0 brings various tools, which many of us are using in our personal life, into the offices and change the way enterprises have operated before. Especially it affects how the information flows between different business units, offices globally as well as between different companies (sub-contractors) and customers.  So it enhances overall communication.

One form of Enterprise 2.0 is the business wiki which is tool for communications even in global level giving the opportunity to share the information and enable to edit it. So it makes possible to people working at different locations to work together effectively. Wiki also makes possible to distribute the information and replace the old fashioned FAQ systems; it can be used as a substitute for knowledge base and solve their problems. Wikis are probably best known from Wikipedia which includes beside the information also the links between different pages increasing the knowledge sharing. [4]

Wiki can also be used in meetings. It can act as data storage for data related to the meeting.  It also enables large extent of people to participate in the same meeting. For example IBM held the wiki meeting where over 100 000 people participated online. Wiki can hence be a tool for large projects to centralize organization and information and make meetings more efficient and open. [5]

The other Enterprise 2.0 tool is blog which can be used as a channel for distributing information for the whole company and it can also be used other way around: it could be the opportunity for employees to ask questions and get answers.

Blogs are usually very personal pages which can be equated for diaries and they are posted in chronological order. In Enterprise 2.0 environment both reader and author of the blog are united in communities constituting the social network. [5] There is also a possibility to share information in so called microblogs which are blogs with limitations in the volume, just like Twitter limited 140 symbols. [6] The most popular tool for microblogging is yammer.com.

Social networking is also a big advance of Enterprise 2.0, not only bringing people around the world together easily, but it also helps to find right skills and knowledge. For example people can make their own profile where they are indicating their know-how and then the company could find the right skills for right projects. It is also important to be able to find right documents and the social bookmarking is a suitable tool for that; it allows users to mark and categorize different piece of information and hence it easy to find them afterwards. This comprises user categorization system: folksomies. [4, 7, 8]

There are already Web 2.0 online tools, such as Twitter and Facebook, available which can be used for enterprise purposes by integrating them with online tools. Nowadays it is also possible to build social media functionalities into an enterprise resource planning (ERP) system. For example wiki integrated to ERP helps worker to find right information quicker and also decreases the amount of training time for using ERP system. [9]

 

The use of Enterprise 2.0 to knowledge creation

Enterprise 2.0 enables to combine several people’s knowledge instead of one individual expert. So the outcome will be the wisdom of crowds. [10] Enterprise 2.0 can also be seen as a way to increase interaction and then people are more aware of the work done by other teams, which increases also the trust among the whole company members. The products produced together using social network tools are the outcome of collective intelligence and it often increases motivation in the organization because it increases the awareness of everyone’s tasks. [3, 6]

Many Web 2.0 tools create positive atmosphere for innovations and new ideas, which can be created via discussions and brainstorming where relevant information is gathered up and put together perhaps in a new innovative way. [11, 12, 13]

Enterprise 2.0 tools in the business environment can be seen as the facilitators for SECI model processes (introduced by Nonaka & Takeuchi in 1995) where tacit knowledge will be transferred to explicit knowledge by externalization; the tacit knowledge is articulated and written down so it can be shared to others. The explicit knowledge can be further on collected and combined to a new explicit knowledge. When people are using this new created explicit knowledge by internalization they will form their own view and understanding about it and hence it will become a new tacit knowledge which could be shared with other individuals through conversations (socialization). [14] The figure below summarizes very well the different tools used in different processes.

 

seci

 

SECI model and Enterprise 2.0 tools by Chatti et al [15]

So Enterprise 2.0 tools can support different transformation phases; in externalization blogs, wikis and other social forums help the tacit knowledge to become explicit, in the combination process bookmarks and tags are useful in putting together already existing written information and create new knowledge. In the internalization process all kind of information sharing tools that enable e.g. learning by doing enhances the explicit knowledge for becoming tacit and different communities serve platforms for transferring tacit knowledge from individual to another via socialization.

 

What could hinder knowledge sharing? The most important issue for successful knowledge sharing is that the culture in organization encourages open and free communication and knowledge sharing. The other important fact is that the employees are able to use the right tools for knowledge transfer. This means that norms of Web 2.0 have to be implemented to the enterprise in a such way that it fits to company’s culture and at the same time they are controlled and centralized being, however, more efficient than traditional knowledge management systems. [4] Enterprise 2.0 tools increase most of all visibility; visibility of knowledge and visibility of individuals’ and teams’ expertise.

 

User experiences

If you are interested to find out how the companies are feeling about Enterprise 2.0 and what kind of user experiences they have, there is a quite nice summary done by Jacob Morgan [16] about over 50 companies and how they have managed to incorporate social networking tools to their strategies and business goals. There is e.g. the case of Vistaprint which try to improve user experience of Enterprise 2.0 and integrate various tools in it for versatile functions. Vistaprint is using wiki platform and their employees have found it very easy to use.

 

Challenges

Although it sounds wonderful to use Enterprise 2.0 there could also be some difficulties in implementing it to company’s everyday life. Jacob Morgan has reported [17] nine reasons why there could be some challenges in the adaptation of Enterprise 2.0. The challenges could relate to the fact that it is difficult to use or people are not seeing the reasons and benefits for using Enterprise 2.0 tools. Also the organization culture has to support the use of tools.

 

So for summarizing I just want to say that let’s us give Enterprise 2.0 a chance. There are surely more benefits than disadvantages.

sarjis_km

Source: datamation.com [18]

 

 

Sources:

[1] Gordeyeva, I. (2010) Enterprise 2.0: theoretical foundations of social media tools influence on knowledge sharing practices in organizations. MasterThesis.

[2] https://en.wikipedia.org/wiki/Web_2.0

[3] Boeije, R., Vries, P. D., Kolfschoten, G. L., & Veen, W. (2009). Knowledge Workers and the Realm of Social Tagging. Proceedings of the 42nd Hawaii International Conference on System Sciences – 2009, pp.1-10.

[4] Levy, M. (2009). WEB 2.0 implications on knowledge management. Journal of Knowledge Management, 13 (1), pp. 120-134.

[5] http://webtrends.about.com/od/wiki/a/business-wiki.htm

[6] Böhringer, M., & Richter, A. (2009). Adopting Social Software to the Intranet: A Case Study on Enterprise Microblogging. Proceedings Mensch und Computer 2009, pp. 1-10.

[7] Tapiador, A., Fumero, A., Salvachua, J., & Aguirre, S. (2006). A Web Collaboration Architecture. International Conference on Collaborative Computing: Networking, Applications and Worksharing, 2006, p. 12.

[8] http://webtrends.about.com/od/office20/a/enterprise-20.htm

[9] http://www.cio.com/article/2412541/enterprise-resource-planning/enterprise-2-0-and-social-media-coming-to-erp.html

[10] Lykourentzou, I., Papadaki, K., Vergados, D. J., Polemi, D., & Loumos, V. (2010). CorpWiki: A self-regulating wiki to promote corporate collective intelligence through expert peer matching. Information Sciences, 180(1), pp. 18-38.

[11] Angehrn, A., Luccini, A. M., & Maxwell, K. (2009). InnoTube: a video-based connection tool supporting collaborative innovation. Interactive Learning Environments, 17(3), pp. 205-220.

[12] Li, J. (2007). Sharing Knowledge and Creating Knowledge in Organizations: the Modeling, Implementation, Discussion and Recommendations of Weblog-based Knowledge Management. 2007 International Conference on Service Systems and Service Management, pp. 1-6.

[13] Cress, U., & Kimmerle, J. (2008). A systemic and cognitive view on collaborative knowledge building with wikis. International Journal of Computer-Supported Collaborative Learning, 3(2), pp. 105-122.

[14] Nonaka, I., & Takeuchi, H. (1995). The Knowledge- Creating Company: How Japanese Companies Create the Dynamics of Innovation. Oxford University Press.

[15] Chatti, M. A., Klamma, R., Jarke, M., & Naeve, A. (2007). The Web 2.0 Driven SECI Model Based Learning Process. Seventh IEEE International Conference on Advanced Learning Technologies (ICALT 2007), 5, pp. 780-782.

[16] https://thefutureorganization.com/collection-enterprise-2-0-case-studies-examples/

[17] https://www.cloudave.com/13464/9-reasons-why-you-might-be-experiencing-enterprise-2-0-adoption-challenges/

[18] http://www.datamation.com/cnews/article.php/3741676/Tech-Comics-Management-Wants-Web-20.htm

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Web 2.0 technologies

What is this blog about and how I’m going to approach the subject?

Hi! My name is Kaarle Glad and I’m first year Master’s student in Tampere University of Technology. When I received the information about my topic for my blog section, I started thinking the way I’m going to approach the subject. I’m new to blogging as this is my first blog post ever. I actually don’t even read blogs so often. I think that videos and audio are great ways to distribute and receive information. So I will add videos for each subheading in this blog. Videos will give definitions and examples on the topic and then there will be some deeper knowledge retrieved from various sources I find interesting. I hope you find my blog post interesting and feel free to comment on it!

What is Web 2.0?

If Web 1.0 is described as “passive”, Web 2.0 can be described as “interactive”. Common for Web 1.0 was that users mostly just read static web pages. Web 2.0 is based on users creating and contributing content and easily search content desired. Web 2.0 can be described as collection of technologies, business strategies and social trends. Developers can easily create new Web applications that utilize data, information and services available on the internet. The collaborative nature of Web 2.0 technologies leads to establishing social networks with common interests, gathering collective information and collaborative content creation and modification. (Gupta 2012)

Tim O’Reilly and Dale Dougherty popularized the concept of Web 2.0 in Web 2.0 Conference in 2004.

Patrick Schwerdtfeger defines Web 2.0 and social media in this video.

Andrew McAfee discusses about what is Web 2.0 and the difference between Web 2.0 and Enterprise 2.0.

Web 2.0 technologies

Blogs

Anyone can create blog pages to post their ideas and thoughts on subject they choose. Usually blogs contain text, images, videos and links. Other users can comment on blog posts.

RSS (Really simple syndication)

RSS is a family of Web feed formats used for organizing content from blogs or Web pages. It is a XML file that contains information items and links to the sources of information. RSS notifies users about updates on blogs or Web sites they have subscribed.

Wikis

Wikis are Web-based collaborative-authoring system creating and editing content. Users can create, edit and revise articles through Web browser. Wiki sites are known for simple site structure and navigation. Linking one page to another is easy. Wikis have also a built-in search feature that allows users to find a topic with associated keywords.

Mashups

Mashup is a Web page or site that combines information and services from multiple sources on the Web. One of the most important feature of Web 2.0 is the opportunity to create a mashup rather than code an application from the scratch. Mostly used mashups are mapping mashups, other categories are search, mobile, messaging, sports, shopping and movies.

Tags, folksonomy, and tag clouds

Tags are keywords that makes content searching easier. Folksonomy is described as user-created taxonomies of information. Using tags or label, users can categorize content they find or post online. It doesn’t have a controlled vocabulary. Tag cloud is a list of content tags. Lists are presented visually and differentiates between tag’s popularity levels.

Podcasts

Podcasts are digital audio or video files that can be subscribed through podcast feeds. Especially handy way of retrieving information while traveling.

Social networks

Essential for social networks is that individuals or groups have profiles in the network. Profile can be linked between networks. Sharing information, audio, video and documents are key elements of social networks.

Web 2.0 development tools

Developers use three principle development approaches to create Web 2.0 applications: Asynchronous JavaScript and XML (AJAX), Flex, and the Google Web Toolkit. Creating Web applications with AJAX enriches the user interface, making it highly interactive and responsive. It combines technologies XHTML, HTML, CSS, JavaScript and XML. Adobe Flex is based on Flash and is an application development solution. It enhances the user experience by increasing user activity with the application and has a data visualization feature. Google Web Toolkit (GWT) is an open source Java development framework. GWT overcomes the limitation of writing AJAX applications using mix of technologies, such as Java, JavaScipt and HTML. (Murugesan 2007, Gupta 2012)

This video introduces an example on how Web 2.0 technologies can be integrated into learning processes improving student engagement, communication and collaboration. Video also shows how to use those technologies.

References

Gupta, Pranshu. (2012). Web 2.0 technologies. In AccessScience. McGraw-Hill Education. http://dx.doi.org.libproxy.tut.fi/10.1036/1097-8542.YB120357

S. Murugesan, “Understanding Web 2.0,” in IT Professional, vol. 9, no. 4, pp. 34-41, July-Aug. 2007. doi: 10.1109/MITP.2007.78

K. Sommer, S. Braun, D. Gramss and B. Vogel-Heuser, “Analysis of user interests in context of Web 2.0 technologies,” Global Engineering Education Conference (EDUCON), 2013 IEEE, Berlin, 2013, pp. 94-99.
doi: 10.1109/EduCon.2013.6530091

K. J. Lin, “Building Web 2.0,” in Computer, vol. 40, no. 5, pp. 101-102, May 2007.
doi: 10.1109/MC.2007.159

SOCIAL BUSINESS DESIGN

SOCIAL BUSINESS

The Term of Social business  was invented by Nobel Laureate Muhammad Yunus in his book “Creating a world without poverty” (Yunus, 2006). The original intention was to solve poverty and other social problems in third world countries by encouraging and enabling social business model networks. Muhammad Yunus created microcredit concept for improving local small business opportunities and enhancing achieving social objectives. One the principle is to provide good and benefit to society not for owners.

Muhammad Yunus is presenting the original idea of social business in the video.

The book was launched 2007 and at that time the growth of the technology which enabled social media was still to be seen.

SOCIAL BUSINESS TODAY

Today social business is meaning more. In 2007 the idea was to solve poverty problems and enable small business growth for helping society to survive. Today the corporate world has adopted the term and technology solutions for social networking have become in everyones lifes. One can say, that today the social business term has completely different meaning than ten years ago. When we discuss about social business we need to always find common understanding what we are really talking about.

The definion by IBM is selected here from many definitions as it is focusing much on knowledge management area. In the video below the definition of Social Business is defined how IBM is seeing it.

IBM definitely is seeing technological advancements as an enablers for social business.

It helps networks of people to make better business value and increase opportunities.

SOCIAL BUSINESS DESIGN

There is no commonly agreed meaning of social business but in this blog we  stick to IBMs definition for social business – It helps networks of people to make better business value and increase opportunities.

What is social business planning ? Social business planning is helping to define actions and timelines for getting the better business value and more opportunities for the company. In practise company should define as part of their strategy what is their social business strategy plan.

The topics in the social business plan can be e.g.

  • Social media approach (Linkedin, Twitter, Facebook…)
  • How to utilize social media analytics ?
  • How to use crowd sourcing opportunities (for small companies funding, for big companies data sourcing)
  • How the communication is defined in official and social media communication
  • Who updates and who is in charge of social business in the company
  • What is the approach in the company for utilizing social networks inside of company.
  • Is company using social networking tools in internal communication
  • What is the approach on security side ? Are the tools safe or is the company exposing data to criminal use ?
  • How to use social media in recruiting ?

SOCIAL BUSINESS PLANNING APPLICATIONS

When a company is planning social business the first steps to take is to define the strategy. The social business model canvas is modified version of business model canvas.  Instead of value proposition in original business model canvas, in social business model canvas this is replaced by type of intervation, wich is crucial in social business. The business model value proposition in social business model is shifted to right representing the customer in original business model canvas.

http://www.socialbusinessmodelcanvas.com/wp-content/uploads/Social-Business-Model-Canvas-Example.pdf

After the social business planning strategy has been defined, the next step is action planning. In social business context this can be short term planning as  defining upcoming social business actions in the current year and the long term actions which are targeting to serve up strategical goal.

SOCIAL BUSINESS FUTURE AND HOW PLANNING THE PLANNING FOR IT IS CHANGING

Facebook, twitter, Linkedin. They all have started from zero within the last ten years. What is the future of them is not yet seen but slack, yammer and other social media tools are coming to wider use enabling more faster and realtime communications in social networks.

The planning of social business design in the companies need to follow carefully these new technologies and opportunities they are given. One can say that following up the technological trends in social business is an input for social business planning.

The EU is going to take tougher grip on data privacy and personal data handling and this law will come in use in Spring 2018. This law is aimed to protect personal data misuse and leakage and will certainly introduce new requirements for managing the data gathered from social media applications.

SUMMARY

Social business is about ten year old term but the meaning of the term has already changed dramatically. Clever social business utilization today is creating more business value and opportunities for companies. It can be expected that the evolution is not yet over and there will be new ways to utilize social networks in future.

The EU is going to take tougher grip on data privacy and personal data handling and this law will come in use in Spring 2018. This law is aimed to protect personal data misuse and leakage and will certainly introduce new requirements for managing the data gathered from social media applications.

REFERENCES

Yunus, Muhammad (2007). Creating a World Without Poverty: Social Business and the Future of Capitalism. PublicAffairs. p. 21. ISBN 978-1-58648-493-4.

(http://www.socialbusinessmodelcanvas.com/)

(http://www.i-scoop.eu/social-business/defining-social-business/)

Social Media Tools & Knowledge Management

“Social media transforms the corporate culture. The companies with ability to capitalize the change, will create a fast, flexible corporate culture, with true internal interaction, which inspires especially younger workers. This will have an impact in the success of a company.”  Ulrika Romantschuk, Fazer Group SVP, Communications & Branding  [1]

It is obvious, that in today’s world knowledge management (KM) is essential to any organization. In recent decades the amount of information flowing to the companies has expanded. In this ever changing world, organisations need to be able to transform their operations swiftly. Simultaneously the nature of knowledge has become increasingly intangible. [2]  [3]

In order to succeed in competition, companies need to have skills for transferring, assembling, integrating, exploiting and of course also creating knowledge. [4]

Source: km4meu.wordpress.com

More Than a Database

For many organizations knowledge management is equal to internal databases.  However, storing information into a database does not yet mean that it will be internalized and applied. It will only take place once somebody interprets (decodifies) the available information and then starts using it in practice. [5]  [6]

It should be kept in mind, that knowledge creation process consists of three levels. First, there must be sources of information and know-how (e.g. by external and internal networking). Second, information needs to be internalized (e.g. by self-learning or training). On the third level new knowledge is created through applying it. [7]

Thus to gain value from the stored information, people are needed. And it becomes even more effective, if there are several people with different backgrounds working together, adding their own expertise and viewpoints into the process. Therefore networking and teamwork play important role in knowledge management.[8] [9]

Social Media

In recent years, social media has been a real buzzword. There has been predictions that social media will change, not just the way companies market themselves and interact with their customers, but also the way people communicate with each other. [10]

Social Media & Knowledge Management

So it seems that social media is here for good. But what has it got to do with knowledge management?

Many companies use different social media tools, such as blogs and wikis, in their internal communication. What’s characteristic to these media is that they allow workers e.g.

  1. to communicate with certain colleagues or broadcast messages to everyone in the organization
  2. to post, edit and sort text and files linked to themselves or others
  3. to view any time they want the messages, texts and files which others have posted, edited and sorted. [11]

What this means to knowledge management, is that the possibilities for organizational learning expand. Whilst the traditional working has taken place within a certain group nominated for the task, now anyone in the organization can learn from anyone and about anything that has been posted through the internal communication channels. [12]

It also makes the work and learning that has taken place more visible. Before, all the traces were stored in private communication channels such as emails and either private or working group’s disk drives. Now anyone can see how the process has developed by going through the files, comments, tags etc. Openness makes also finding information easier for those who are not directly involved in the process. Instead of trying to locate the owner of particular information, they can search the internal channels. [13]

Social Media is…Social

As all the staff members can comment, discuss and give ideas, using social media tools makes the co-operation processes also more informal and democratic. When everyone can attend, it means that the processes are no longer dictated from top down or by certain groups. [14]

J of Knowledge Management 2009.13:509-520
Source: Journal of Knowledge Management 2009. Vol. 13(6), 510.

But, if everyone can participate in the knowledge creating process, whose opinion counts? Surely not everyone knows the matters equally well? And what if the opinions provided clash with each other?

The conflicting arguments and less-factual opinions still count for the process, as they make sure that the end result is based on more multifaceted bases. This is quite different from the approach where only experts participate, the result is at least partially pre-determined, and there is only one truth about everything. Typically this type of process ends with e.g. report, on basis of which the company makes its decisions. [15]

However, when everyone can attend, and give their insights, the knowledge creation process becomes more agile. The ideas and new practices can be tested and developed further already during the process, not only after there is information about how the final result has been received. The wide participation of different people with different opinions also creates better understanding about the way end-users will react. [16]

Which Tools to Choose?

The variety of social media tools available is wide, ranging from microblogs, to collecting information into a wiki or sharing photos and videos. But which tools would be right for knowledge management?

Blogs

So blogging allows one to share his/her thoughts about any matter, either shortly or at more length. And not just by text, but also by sharing images, photos or videos. This gives both the management as well as staff a forum to explain the reasons behind decisions taken or to explain how a development process has proceeded. Thus a blog text provides a possibility for the staff to share their information and experiences to others directly in a way they themselves feel comfortable. [17]

But blogs are not just a one-way channel. They offer the readers a possibility to support, comment and give direct feedback to the writer. [18]

Microblogging

Microblogging differs from blogging in the length of the publications. The most famous microblogging service is Twitter, which limits the messages to maximum of 140 characters in total. Other microblogging platforms include e.g. Google+, Tumblr or the Chinese Weibo.

How can such short messages be used to advance the organisation’s knowledge management?

One advantage of the microblogs is that they are both easy to update and follow. You don’t have to spend long time reading a blog post, but can get the latest advancements with just one glance. Following colleagues’ microblogs also gives insights about their personality, work and things they have in their mind. Work-related microblogs can also spark conversation, to which everyone can easily join. [19]

Social Networking Sites (SNS)

Social networking sites, such as Facebook, LinkedIn and Instagram, have become almost synonymous to social media. However, they differ from other social media in two ways:

  1. SNSs allow the users to connect to each other by becoming e.g. friends, and to see each other’s profiles, updates and other information they share
  2. The users can create a personal profile page, which consists of information they want to share to the other members of their social network. [20]

Enterprise social networking sites, for example Yammer, can be used to share information with either the whole organization, or to create online communities on different topics.  It can be used e.g. to replace group, and instead share the message to the online community. This allows also others (when not limited to only specific participants) to comment, add different media and in general to see what’s going on. The staff members can also join the groups according to their interest and widen their knowledge base. [21]

What is Yammer?

Wikis

The most well-known wiki-site in the world is Wikipedia. It is an online encyclopaedia, created, modified and updated collectively by its users. Wikipedia is open for everyone who wants to create new topics, or update the existing ones. As there are no editors, the changes become published as soon as they have been made.

The wikis have been used also for enterprise knowledge management. They enable accumulating collective knowledge to a one platform as a collaborative effort. As one person has made changes, they are instantly visible to others, who can then either modify, add or even delete them. [22]

The collective wiki writing process supports especially the externalisation of knowledge, as one writes down the information he/she has. Then again reading through and/or modifying the texts of the other writers, assists in internalising the information. [23]

How to Get the Social Media Tools to Work in KM?

No matter how fancy tools have been developed to improve the company’s knowledge management, it is now self-evident that the staff members adopt them into practice. What should be taken into account when choosing the social media tools for knowledge management.

First of all, there needs to be a clear objective, why the chosen media has been taken in to use. In case the staff is not aware about the reasons and benefits expected from the new system, they are less likely to start using them. Instead, if the goals and the expected advantages of the new systems are clear, they are much more likely to be taken in active use. [24]

This is essential, as the social media tools only work if a considerable proportion of the personnel uses them. For example, in the case of wikis, the whole idea is that they are created by different people who, in a wiki writing process, bring their different knowledge together. [25]

Still, the most important factor affecting the implementation of social media tools, is the organisation culture. In a very hierarchical organisation, management might find the use of social media as a threat to their position as the owners of the knowledge. Instead, if the organisation culture supports co-operation, knowledge sharing and learning from the colleagues, the implementation of the new tools is much more likely to succeed. [26]

Business meeting and teamwork - Large team at the table

References


[19] Grant, Susan B. (2016) Classifying emerging knowledge sharing practices and some insights into antecedents to social networking: a case in insurance. Journal of Knowledge Management, Vol. 20 (5), 898–917.


[6] [8] Knowledge Management. Organizing Knowledge Based Enterprises. Palgrave Macmillan, New York.

[21] Introducing Yammer - McGill's social network. https://www.mcgill.ca/it/channels/news/introducing-yammer-mcgills-social-network-255522. Haettu. 12.10.2016.

 
[1] [2] [10] [14] Isokangas, Antti & Kankkunen, Petteri (2011) Suora yhteys. Näin sosiaalinen media muuttaa yritykset. Taloustieto Oy, Helsinki.

   [22] [23] [24] [25] [26] Kiniti, Sarah & Standing, Craig (2013) Wikis as knowledge management systems: issues and challenges. Journal of Systems and Information Technology, Vol. 15 (2), 189–201.

[11] [12] [13] Leonardi, Paul M. & Huysman, Marleen & Steinfield, Charles (2013) Enterprise Social Media: Definition, History and Prospects for the Study of Social Technologies in Organizations. Journal of Computer-Mediated Communication. Vol. 19, 1–19.

[17] [18] Panahi, Sirous & Watson, Jason &, Partridge, Helen (2013) Towards tacit knowledge sharing over social web tools. Journal of Knowledge Management. Vol. 17 (3), 379–397.

   
[3] [4] [5] [7] [9] Soo, Christine & Devinney, Timothy & Midgley, David Deering, Anne (2002) Knowledge Management: Philosophy, Processes, and Pitfalls. California Management Review. Vol. 44 (4), 129–150.

[15] [16] Vuori, Vilma & Okkonen, Jussi (2012b) Refining information and knowledge by social media applications. VINE, Vol. 42 (1), 117–128.

[20] What is a social networking site? http://computer.howstuffworks.com/internet/social-networking/information/social-networking.htm. Haettu 12.10.2016.